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中国休闲活动行业规模达4790亿美元

来源: 南方日报网络版 ????时间: 2019年09月26日 09:13:17
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(原)(标)(题)(:中)(国)(休)(闲)(活)(动)(行)(业)(规)(模)(达)(4790亿)(美)(元)(超)(越)(日)(本)(为)(世)(界)(第)(二)(
9月)(21日)(,欧)(晰)(析)(企)(业)(管)(理)(咨)(询)(公)(司)(发)(表)(的)(研)(究)(报)(告)(认)(为)(,中)(国)(休)(闲)(活)(动)(行)(业)(的)(规)(模)(最)(近)(超)(越)(日)(本)(,成)(为)(继)(美)(国)(后)(全)(球)(第)(二)(大)(的)(市)(场)(,且)(仍)(有)(庞)(大)(的)(发)(展)(空)(间)(,游)(轮)(、体)(育)(运)(动)(、国)(内)(旅)(行)(、食)(物)(出)(外)(用)(餐)(/外)(送)(均)(被)(视)(为)(性)(价)(比)(最)(高)(的)(休)(闲)(活)(动)(。
该)(报)(告)(显)(示)(,目)(前)(中)(国)(的)(休)(闲)(活)(动)(行)(业)(总)(值)(高)(达)(4790亿)(美)(元)(,同)(时)(还)(有)(着)(相)(当)(可)(观)(的)(增)(长)(空)(间)(。譬)(如)(,中)(国)(的)(消)(费)(者)(在)(休)(闲)(活)(动)(上)(的)(花)(费)(仅)(占)(年)(度)(总)(支)(出)(的)(11%,比)(起)(其)(他)(主)(要)(市)(场)(,例)(如)(美)(国)((21%)、英)(国)((17%)都)(为)(低)(。根)(据)(调)(查)(,2016年)(间)(邮)(轮)(假)(期)(及)(主)(题)(公)(园)(于)(中)(国)(的)(渗)(透)(率)(分)(别)(只)(有)(8%及)(9%,有)(趣)(的)(是)(,中)(国)(的)(消)(费)(者)(都)(有)(明)(确)(的)(意)(向)(去)(加)(大)(在)(这)(两)(方)(面)(的)(开)(销)(,反)(映)(这)(些)(休)(闲)(新)(体)(验)(在)(中)(国)(拥)(有)(庞)(大)(商)(机)(。而)(国)(内)(旅)(游)(、体)(育)(运)(动)(及)(食)(物)(外)(送)(,渗)(透)(率)(虽)(则)(相)(对)(甚)(高)(,消)(费)(者)(却)(没)(有)(丝)(毫)(要)(降)(低)(消)(费)(的)(意)(向)(,反)(而)(打)(算)(分)(配)(更)(多)(的)(收)(入)(到)(这)(些)(项)(目)(上)(。
欧)(晰)(析)(企)(业)(管)(理)(咨)(询)(大)(中)(华)(区)(合)(伙)(人)(庄)(淳)(杰)(表)(示)(:"中)(国)(的)(新)(中)(产)(阶)(级)(主)(要)(由)(80后)(一)(代)(组)(成)(,他)(们)(在)(一)(孩)(政)(策)(下)(出)(生)(,而)(且)(在)(经)(济)(急)(速)(增)(长)(、社)(会)(逐)(渐)(变)(得)(富)(裕)(的)(年)(代)(成)(长)(,相)(比)(他)(们)(的)(长)(辈)(,他)(们)(更)(愿)(意)(花)(钱)(及)(时)(间)(享)(受)(物)(质)(生)(活)(,寻)(求)(新)(颖)(体)(验)(。因)(此)(,他)(们)(是)(中)(国)(休)(闲)(活)(动)(业)(的)(主)(要)(消)(费)(群)(。"
主)(题)(公)(园)(及)(邮)(轮)(假)(期)(:认)(清)(你)(的)(雇)(客)(
主)(题)(公)(园)(的)(雇)(客)(主)(要)(有)(两)(大)(类)(型)(:年)(轻)(父)(母)(及)(寻)(求)(刺)(激)(体)(验)(的)(年)(轻)(人)(,可)(是)(他)(们)(游)(玩)(的)(景)(点)(却)(截)(然)(不)(同)(。年)(轻)(父)(母)(主)(要)(关)(心)(的)(是)(园)(区)(有)(没)(有)(可)(供)(一)(家)(大)(小)(游)(玩)(的)(地)(点)(,例)(如)(儿)(童)(滑)(梯)(、卡)(通)(人)(物)(互)(动)(区)(,但)(追)(求)(刺)(激)(的)(年)(轻)(人)(则)(主)(要)(集)(中)(到)(高)(强)(度)(体)(验)(的)(园)(区)(。
外)(国)(邮)(轮)(运)(营)(商)(正)(在)(积)(极)(争)(取)(中)(国)(市)(场)(,但)(恐)(怕)(他)(们)(还)(须)(要)(投)(放)(更)(多)(的)(心)(思)(与)(资)(源)(才)(能)(获)(取)(真)(正)(的)(成)(功)(。根)(据)(邮)(轮)(国)(际)(协)(会)(的)(数)(据)(,中)(国)(邮)(轮)(乘)(客)(的)(数)(量)(在)(过)(去)(四)(年)(按)(年)(上)(升)(约)(76%,达)(到)(216万)(人)(。然)(而)(,这)(只)(是)(占)(了)(中)(国)(总)(人)(口)(的)(0.2%,比)(澳)(大)(利)(亚)((5.4%)和)(美)(国)((3.5%)等)(发)(达)(国)(家)(低)(得)(多)(,当)(中)(显)(示)(巨)(大)(的)(增)(长)(潜)(力)(。中)(国)(和)(西)(方)(最)(大)(的)(分)(别)(是)(目)(标)(群)(体)(的)(人)(口)(结)(构)(。在)(西)(方)(,长)(者)(和)(退)(休)(人)(士)(是)(邮)(轮)(假)(期)(的)(常)(见)(雇)(客)(,在)(中)(国)(,倒)(是)(比)(较)(多)(雇)(客)(是)(20岁)(到)(30多)(岁)(。
体)(育)(运)(动)(的)(参)(与)(:着)(重)(健)(康)(的)(一)(代)(
年)(轻)(一)(代)(益)(发)(祟)(尚)(健)(康)(,为)(中)(国)(带)(来)(一)(股)(健)(身)(风)(潮)(。当)(中)(八)(十)(后)(世)(代)(,特)(别)(是)(白)(领)(一)(族)(愈)(来)(愈)(多)(人)(有)(健)(身)(习)(惯)(。为)(了)(改)(善)(健)(康)(,他)(们)(于)(各)(类)(型)(运)(动)(所)(投)(放)(的)(时)(间)(和)(金)(钱)(也)(愈)(来)(愈)(多)(。
然)(而)(,运)(动)(设)(施)(的)(兴)(建)(仍)(然)(滞)(后)(。以)(健)(身)(俱)(乐)(部)(为)(例)(,中)(国)(的)(人)(均)(健)(身)(房)(数)(量)(明)(显)(低)(于)(其)(他)(成)(熟)(市)(场)(:中)(国)(每)(百)(万)(人)(中)(只)(有)(约)(2家)(商)(业)(健)(身)(房)(,而)(韩)(国)(则)(为)(135家)(。鉴)(于)(中)(国)(大)(多)(数)(的)(健)(身)(室)(集)(中)(在)(北)(京)(、上)(海)(、广)(州)(和)(深)(圳)(等)(一)(线)(城)(市)(,这)(意)(味)(着)(二)(线)(城)(市)(的)(潜)(力)(被)(大)(大)(忽)(略)(。庄)(淳)(杰)(表)(示)(:"一)(个)(世)(纪)(前)(健)(身)(主)(要)(只)(限)(于)(缓)(步)(跑)(、打)(乒)(乓)(球)(、羽)(毛)(球)(或)(在)(公)(园)(伸)(展)(手)(脚)(。时)(至)(今)(天)(,八)(十)(后)(不)(甘)(于)(此)(,他)(们)(会)(上)(健)(身)(室)(、打)(篮)(球)(、行)(山)(、滑)(雪)(、潜)(水)(等)(。国)(务)(院)(一)(份)(文)(件)(定)(下)(目)(标)(,希)(望)(2025年)(有)(5亿)(经)(常)(运)(动)(的)(人)(口)(,比)(起)(2015年)(增)(长)(了)(39%。有)(见)(及)(此)(,政)(府)(计)(划)(建)(设)(新)(的)(体)(育)(场)(馆)(,由)(人)(均)(享)(用)(1.57平)(方)(米)(上)(升)(到)(人)(均)(2平)(方)(米)(。所)(以)(,如)(果)(运)(动)(服)(饰)(品)(牌)(、健)(身)(室)(连)(锁)(店)(、运)(动)(服)(装)(等)(懂)(得)(如)(何)(突)(围)(而)(出)(,都)(将)(大)(大)(受)(益)(于)(这)(股)(大)(趋)(势)(。"
优)(质)(化)(的)(生)(活)(方)(式)(:食)(物)(和)(旅)(游)(住)(宿)(支)(出)(增)(加)(
中)(国)(雇)(客)(从)(前)(视)(外)(出)(吃)(饭)(为)(“特)(R%”的)(场)(景)(,例)(如)(是)(商)(务)(应)(酬)(或)(庆)(祝)(活)(动)(。反)(观)(现)(在)(,外)(出)(用)(餐)(已)(是)(中)(国)(人)(日)(常)(生)(活)(的)(一)(部)(分)(了)(。此)(外)(,中)(国)(客)(户)(也)(正)(倾)(向)(以)(较)(高)(的)(价)(格)(享)(用)(西)(方)(食)(品)(,例)(如)(牛)(排)(、烧)(烤)(、比)(萨)(等)(,反)(映)(中)(国)(消)(费)(者)(饮)(食)(习)(惯)(正)(变)(得)(越)(来)(越)(西)(化)(。另)(一)(项)(值)(得)(注)(意)(的)(是)(,网)(上)(食)(品)(订)(购)(已)(经)(成)(为)(餐)(饮)(业)(务)(一)(个)(重)(要)(的)(部)(分)(。2010年)(以)(来)(,饿)(了)(么)(和)(美)(团)(网)(等)(第)(三)(方)(平)(台)(一)(直)(以)(补)(贴)(客)(户)(的)(策)(略)(迅)(速)(扩)(充)(,引)(领)(市)(场)(。
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